ADDICTION…

WHEN YOU PUT A QUARTER IN A GUMBALL MACHINE, TURN THE HANDLE, LIFT OPEN THE METAL DOOR, A GUMBALL ROLLS OUT INTO YOUR PALM. THIS MAKES YOU HAPPY.

IF YOU PUT ANOTHER QUARTER IN THE MACHINE AND WHEN YOU LIFT THE DOOR YOU GET TWO GUMBALLS, THAT’S BETTER THAN YOU EXPECTED.

Imagine the next 30 quarters you put in the gumball machine results in 2 gumballs. On the 31rst quarter you only receive one. The one gumball doesn’t bring happiness anymore. And now the two gumballs aren’t better than expected, you actually want three.

The happiness originally felt by receiving one gumball was triggered in the ancient reptilian part of our brain. When early man ate food or found a mate the brain would release a “feel good” nudge to encourage man to do that again. This was essential to survival because this created priorities and urgency. Without a system to determine the importance in activities the brain can’t make decisions and extinction would be likely.

The two gumballs represent the dopamine factor in the brain. Dopamine assigns the level of importance to our existence by the dopamine response. Opioids flood the brain times a million and our brain wasn’t meant for that much pleasure, especially continued use. Over time the two gumballs give you less and less dopamine and you focus more on getting three. The one gumball triggers no pleasure at all now.

People in active addiction are in a constant cycle of seeking more opioids. Everything that used to make them happy like friends, family, work, relationships, (the one gumball) doesn’t trigger that “feel good” chemical in their brain. This rearranged the priorities that were originally established from childhood. Making the drug the most important thing in their life.

I’ve been hurt by my son over and over in this journey and it wasn’t until this was explained to me that I was able to understand his actions. Right now, I’m not important to him. I am just the person he can use to steal from and take advantage of to achieve his instinct for survival. Because he’s not my son. This is the addict trying to not become extinct.

Without an avenue for intervention, I don’t believe it’s possible to get him to treatment. His brain is rewired, his addiction is involuntary and his actions are automatic. This isn’t about morals and will-power anymore, this is a brain disease.

PERSISTANT DRUG USE DESPITE NEGATIVE CONSEQUENSES

RESISTANT TO TREATMENT

Perhaps the more perplexing—and frustrating—aspect of opioid addiction is the dramatic shift seen in individuals’ behavior. From the outside, it appears as if individuals’ basic survival instincts may be subsumed by their addiction: they start to behave as if the drug is the most important thing in the world and they will literally risk their lives to obtain it.

This phenomenon is captured through the concept of incentive salience—essentially, how the brain attributes value and importance to objects in the environment. As opioid use progresses, neuro-plastic changes in cognitive and reward circuits lead individuals to preferentially attend to opioid- and pain related cues, thereby hindering healthy interactions with the environment .

Neurobiologically, the drug is perceived as holding greater value than naturally occurring rewards (such as food, sex, and socialization.)

CYCLE OF ADDICTION

Stage 1: Intoxication.

The individual experiences pleasant effects of the substance due to the release of dopamine in the brain. Over time, the brain makes a connection between pleasure and the substance, leading the individual to continue using the substance.

Stage 2: Withdrawal.

Once the brain adaptations to the substance have occurred, the individual experiences unpleasant withdrawal effects when the substance wears off. This causes the person to return to the substance, no longer to experience the euphoria or pleasant effects, but to avoid feeling sick from the withdrawal symptoms.

Stage 3: Anticipation.

The individual becomes preoccupied with seeking out the substance after its effects have worn off. The brain’s executive functions, such as emotion control, decision-making, impulse control, and prioritizing tasks, are overridden due to a disruption in brain chemistry. The person loses control over the substance and the addiction cycle repeats.

MEET THE SACKLERS.

“The abuse and diversion of prescription opioids has contributed to a national tragedy of addiction and deaths, in addition to those caused by illicit street opioids,” said Deputy Attorney General Jeffrey A. Rosen.  “With criminal guilty pleas, a federal settlement of more than $8 billion, and the dissolution of a company and repurposing its assets entirely for the public’s benefit, the resolution in today’s announcement re-affirms that the Department of Justice will not relent in its multi-pronged efforts to combat the opioids crisis.”

Who is Responsible?

The FDA approved OxyContin in 1995 in spite of the fact that Purdue had conducted no clinical studies on how addictive or prone to abuse the drug might be. But Dr. Curtis Wright, the FDA examiner who approved the drug package insert for OxyContin which announced that the drug was safer than rival painkillers, because the patented delayed-absorption mechanism “is believed to reduce the abuse liability.” Wright left the agency shortly afterward.  He later went to work at Purdue.

The Sackler Family and Purdue Pharma

Dr. Curtis Wright

Today, the Committee on Oversight and Reform will hold its second hearing to examine how the Sackler family caused Americas opioid epidemic, one of the deadliest public health crises in our Nation & history. We will hear how they researched it, how they planned it, how they manufactured it, how they sold it, how they marketed it, and, ultimately, how they profited billions from the sale of OxyContin. And we will hear also of the pain and suffering of the people who became addicted to it.

SACKLER FAMILY N PURDUE PHARMA

Opioids kill roughly 142 Americans each day, a tally vividly described as “September 11th every three weeks.”

Over the past 20 years, Purdue Pharma and the Sackler family, which has owned Purdue Pharma since the 1950's and had many family members in senior leadership and on the board of the company, have made billions from the proliferation of opioids. They have consistently spread lies in order to minimize the harmful effects of opioids and increased the number of Americans on their drug, OxyContin.

Purdue Pharma created false advertising documents to provide doctors and patients illustrating that time-released OxyContin was less addictive than other immediate-release alternatives. Furthermore, they sought out doctors who were more likely to prescribe opioids and encourage them to prescribe OxyContin because it was safe. They did this because OxyContin quickly became a cash cow for the company.

In 2007, these lies resulted in Purdue Pharma pleading guilty to felony charges of misbranding OxyContin and paying more than $600 million in criminal penalties. However, this did not stop Purdue's marketing campaign. It just sent it underground.

Purdue spent the next decade misleading the DEA, defrauding the United States, paying kickbacks to companies that would steer patients on to OxyContin, and exacerbating the opioid epidemic. All the while, the Sackler family profited immensely from the deaths of millions of Americans.

Since the 2007 settlement, more than 2,600 Federal and state lawsuits were brought against Purdue seeking restitution for the pain and suffering caused by Purdue and the Sackler family. During this time, the Sacklers began taking money out of the company, over $10 billion worth. Known by Forbes Magazine as the OxyContin clan, the Sacklers are now one of the 15 wealthiest families in the country, even richer than the Rockefellers.

In September 2019, Purdue filed for Chapter 11 bankruptcy in an effort to settle these suits based on the company's role in the opioid crisis. In October of this year, Purdue again pled guilty to criminal charges related to its marketing of OxyContin, including conspiracy to defraud the United States in violations of the anti-kickback statute.

Additionally, Purdue reached a civil settlement with the DOJ of more than $8.3 billion in civil penalties from Purdue, the dissolution of Purdue Pharma, and $225 million in civil penalties from the Sackler family.

However, October's settlement does not conclude the bankruptcy negotiations that are still ongoing. These negotiations could result in billions in restitution to American families.