3 WAVES

The opioid epidemic has occurred in three waves. The first wave began in 1991 when deaths involving opioids began to rise following a sharp increase in the prescribing of opioid and opioid-combination medications for the treatment of pain. The increase in opioid prescriptions was influenced by reassurances given to prescribers by pharmaceutical companies and medical societies claiming that the risk of addiction to prescription opioids was very low. 

The second wave of the opioid epidemic started around 2010 with a rapid increase in deaths from heroin abuse. As early efforts to decrease opioid prescribing began to take effect, making prescription opioids harder to obtain, the focus turned to heroin, a cheap, widely available, and potent illegal opioid. 

The third wave of the epidemic began in 2013 as an increase in deaths related to synthetic opioids like fentanyl. The sharpest rise in drug-related deaths occurred in 2016 with over 20,000 deaths from fentanyl and related drugs. 

The current opioid crisis ranks as one of the most devastating public health catastrophes of our time. It started in the mid-1990s when OxyContin, promoted by Purdue Pharma and approved by the Food and Drug Administration (FDA), triggered the first wave of deaths linked to use of legal prescription opioids. Then came a second wave of deaths from a heroin market that expanded to attract already addicted people.  More recently, a third wave of deaths has arisen from illegal synthetic opioids like fentanyl.  Millions more are affected by related problems involving homelessness, joblessness, truancy, and family disruption.

How many of these deaths, these suffering Americans, would be alive and well today were it not for the insufferable greed and arrogance of this irresponsible family? Regardless of what Arthur Sackler and his brothers say about how this devil drug is helping people in pain, there is no justification on continuing its production once it became known how dangerous it was.

The plan for the profitable pain relief by death

  • The company spent $207 million on the launch, doubling its sales force to 600, according to a court declaration. Sales reps pitched the drug to family doctors and general practitioners to treat common conditions such as back aches and knee pain. Their hook was the convenience of twice-a­-day dosing.

    With Percocet and other short-acting drugs, patients have to remember to take a pill up to six times a day, Purdue told doctors. OxyContin “spares patients from anxious ‘clock­watching,’” a 1996 news release said

  • The FDA label suggested Purdue Pharma had created a superior product in OxyContin, declaring that its “delayed absorption” was “believed to reduce” the opioid’s abuse.

    It was the first opioid to win that stamp of approval from the FDA, despite the fact there was no testing to back up that conclusion, nor was there any proof for the label’s conclusion that “ ‘addiction’ to opioids legitimately used in the management of pain is very rare.”

  • Purdue relied on the concept of pseudo-addiction, a counterintuitive theory that argued higher doses of opioids could actually prevent addiction.

    If the patient’s motivation for seeking opioids was pain, that meant they were not addicted but “pseudo-addicted”, the argument went. Patients with inadequately treated pain might exhibit symptoms of addiction, but the best way to treat those symptoms and prevent addiction was to increase their opioid dose

  • Lawsuits were resisted by Purdue, defending by saying addiction was the problem of the abuser not the drug.

Johnson N Johnson Tasmanian Opioid Island

NOT that long ago, Tasmania’s opium poppy industry was widely lauded for the economic boost it offered the island state.

The poppies not only offered farmers a far more lucrative crop than potatoes, they were also being used in the production of medicines that could provide much needed relief to suffering patients – or at least so the story went.

As recently as 2015, the New York Times published an article about Australia’s “Opium Island”, where pretty much the biggest challenges the industry faced were a state ban on genetic engineering and the predation of wallabies, “close relatives of kangaroos”.

Stoned wallabies “can become disoriented and lose their ability to find water”, a pharmaceutical company supply manager told the Times.

Six years on, it’s hard to imagine a major news organisation writing about the poppy fields without mentioning the wallaby in the room: opioid addiction.

What is Addiction?

When someone uses a substance, whether for recreational purposes, to self-medicate a mood disorder, or control pain after a surgery or injury, they often experience a euphoric or relaxing effect. This pleasurable response registers in the brain’s reward system as a positive, desirable experience. The memory of this experience then motivates the person to repeat it.

Chemistry of Withdrawal

When opioids are first taken, a stress-associated region of the brain called the locus coeruleus gets quieted. But after long-term exposure, the brain compensates by supercharging the neurons in that region. If the dampening effects of opioids are taken away, an altered locus coeruleus can wreak havoc on the body, producing the agonizing symptoms of withdrawal

How addiction occurs

Anyone who takes opioids is at risk of developing addiction. Your personal history and the length of time you use opioids play a role, but it's impossible to predict who's vulnerable to eventual dependence on and abuse of these drugs. Legal or illegal, stolen and shared, these drugs are responsible for the majority of overdose deaths in the U.S. today.

Addiction is a condition in which something that started as pleasurable now feels like something you can't live without. Doctors define drug addiction as an irresistible craving for a drug, out-of-control and compulsive use of the drug, and continued use of the drug despite repeated, harmful consequences. Opioids are highly addictive, in large part because they activate powerful reward centers in your brain.

DAVID GREENE, HOST:

Addiction to painkillers, opioids, has become one of the country's most pressing public health problems. But no matter how Congress, health care providers and families approach this problem, recovery will not come easy. I'm joined on the line by New Hampshire Public Radio's Jack Rodolico to talk about why quitting is so difficult. And, Jack, welcome to the program.

JACK RODOLICO, BYLINE: Thanks, David.

GREENE: So two and half million Americans are addicted to opioids. And you sat down with one of them.

RODOLICO: That's right. His name is Jack O'Connor. He's at a recovery center here in New Hampshire. And O'Connor is an opioid addict and an alcoholic. And four years ago, he was just so desperate to beat his addictions that he took a really rash step. He joined the Marine Corps. And this is what he was thinking as he went to boot camp.

JACK O'CONNOR: This will fix me. I'm going to get cured by doing this - 13 weeks. It better fix me or I'm screwed.

GREENE: My god, he joined the Marines to try and get off alcohol and opioids. Did it work?

RODOLICO: Well, he was sober through boot camp. But as soon as he left, he started using again.

O'CONNOR: Same thing - Percocets, like, off-the-street pills.

RODOLICO: Over three years, he detoxed more than 20 times.

GREENE: So is it any different for, say, a cocaine addict than for someone addicted to opioids?

RODOLICO: Yes and no. Experts describe addiction - and that's all addiction - as hijacking the brain. But with these prescription painkillers and heroine, the hijacking can be particularly aggressive. And as I really dug into O'Connor's story, I talked with Dr. Seddon Savage, an addiction specialist at Dartmouth.

SEDDON SAVAGE: The first recording of opioid use was 5,000 years ago. And ironically it was two words - a picture of the opium poppy and the words the joy plant.

RODOLICO: So, David, let's return to Jack O'Connor's story now because he discovered that joy. He was an alcoholic during his freshman year of college. And he went home that summer desperate to replace alcohol with something else. And that was easy to do. In 2012, prescribers handed out enough painkillers for every American to have a bottle of opioids. O'Connor got his hands on some 30-milligram Percocet pills.

O'CONNOR: And I ended up sniffing a whole one. And I, like, blacked out, puking everywhere. I don't remember anything. It ruined me that time. But I loved it.

RODOLICO: Opioids got him higher faster than any drug he'd tried. And even though different drugs produce different highs, all drugs have the same pathway in the brain, says Dr. Savage.

SAVAGE: Ultimately, the released dopamine, which causes intense pleasure in a part of the brain that's called the limbic reward system. This is a very ancient part of the human brain that's necessary for survival.

RODOLICO: The intense pleasure of eating, drinking, sex - that's all driven by the limbic reward system.

SAVAGE: So all drugs that people use to get high tickle this part of the brain.

RODOLICO: But opioids are so addictive you become physically dependent on them very quickly. And breaking that physical dependence, that's called detox. Jeffrey Ferguson is a detox specialist at Serenity Place in Manchester, N.H.

JEFFREY FERGUSON: It is an amazing thing to see someone basically vibrating in their chair, feeling nauseated, looking like hell.

RODOLICO: This is the thing Jack O'Connor put himself through 20 times. It's a five-day physical nightmare. But when detox is over, addiction is still there. Dr. Savage says that's because in the addicted brain, the limbic reward system - that drive for pleasure - has hijacked other brain systems.

SAVAGE: Memory systems, motivational systems, judgment.

RODOLICO: The more Percocet O'Connor sniffed, the more getting high became his only coping skill in life. Everything drove him to get high - his stress, his joy, his shame.

O'CONNOR: Mentally somewhat it kind of straightens out my head - or spiritually I guess would be the better word for that 'cause, like, everything was about me until I get that next drink or drug.

RODOLICO: O'Connor switched from pills to heroin to get higher cheaper. In fact, 75 percent of prescription opioid addicts shift to heroin. Jeffrey Ferguson says that's because the addicted hijacked brain is singularly focused on getting high at all costs. [POST-BROADCAST CORRECTION: In the audio of this story, we incorrectly say that 75 percent of people addicted to prescription opioids switch to heroin. Actually, 75 percent of heroin users started out abusing prescription opioids.]

O'CONNOR: My morals, my standards, my ethics may start out like I would never steal money from my mom's purse. All of a sudden, click, that bar goes down. I'll never rob a store - click, click, click. I'll never be homeless. I'll never sell my body for drugs.

RODOLICO: Jack O'Connor lied to his family and stole from his job all while trying to get sober. In late 2013, he put himself through a five-day detox clinic. Then he managed to get through five more days in the real world sober. And then he found a bag of heroin in his wallet.

O'CONNOR: Somebody's telling me, like, I need to get high - cool. So I get high, go to a Christmas party, like, really ashamed of myself that I did that.

RODOLICO: Giving into his heroin craving was his addiction tipping point. At the Christmas party with his family, high on heroin, O'Connor got drunk - really drunk - wine then beer then whiskey.

O'CONNOR: It, like, sets off this thing where it's like, cool, I'm good now. But I could be better. Let's have some more.

GREENE: All right. That report coming to us from Jack Rodolico from New Hampshire Public Radio. And he's still on the line with us. And just listening to that voice there, clearly opioids are different. But this is not some big scientific discovery that people who are addicted are driven to use again and again. I mean, does it really involve a change in approach in some way?

RODOLICO: Well, it does in that what has changed is that tens of thousands of new people from all walks of life are now hooked on opioids. That's the change. We've got more people addicted to these drugs. And we don't have enough addiction specialists in the country to help those people. And detox isn't enough. For people who only detox from opioid dependence, relapse rates can be above 90 percent.

GREENE: OK, so where does this all leave this man you spent so much time with, Jack O'Connor?

RODOLICO: Well, so far, he's actually in the minority. Today is his one-year sobriety anniversary. He's been in rehab for that entire year. He has a job and a supportive family - all things that help people stay sober in the long-term. And in the same way he once replaced his coping skills with drugs, he has now rebuilt those coping skills by quitting drugs.

O'CONNOR: I don't need it anymore because what it essentially is is like, I like the way I feel when I put drugs or alcohol in my system. Now sober, I love the way I feel sober. I literally physically and, like, emotionally don't need it.

RODOLICO: O'Connor is optimistic for himself but not for everyone. Every hour two Americans die of an opioid overdose.

GREENE: Wow, that's a stunning number. We'll certainly be rooting for O'Connor. Jack Rodolico is a reporter for New Hampshire Public Radio. Jack, thanks a lot.

RODOLICO: Thank you, David.